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Udi Ledergor on Sales & Marketing Alignment Done Right
Outbound Squad
What to Create the Content About?
The first area of focus to guide us is what could we publish tomorrow that would provide our readers with real value? We never have a quota of, oh, we need to do two tweets a day and three articles a week. If it's not interesting, we're not going to write about that. But if we can solve a problem, even if it's not directly related to our product, but the same audience could get value from it, that's what we'll go and write about. Sometimes to be wary of someone starting with an unpopular opinion they're usually taking out 20 times before people look at them.
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