Aligning Sales and Marketing for Success

In today’s rapidly changing staffing landscape, how do you grow while everyone else is flat or declining? In this episode of The Staffing Show, we’re joined by Steven Farrell, Director of Sales at Your Employment Solutions (YES) and host of The Staffing Playbook Podcast, to unpack the strategies that helped his team achieve double-digit growth in a down market. Steven shares the pivotal “why” moment that cemented his purpose in staffing, the power of niching down to an ideal customer profile, and how marketing and sales alignment can create unstoppable momentum. He also dives into the development of a 45-question discovery framework that doubled his team’s conversion rate and explains why personalized outreach trumps mass cold calls. To discover how intentionality, research, and human connection are redefining success in staffing (and how you can apply the same lessons to your business), tune in today!

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