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Coupang: Korean E-Commerce Craze - [Business Breakdowns, EP.169]

Business Breakdowns

CHAPTER

E-commerce Dynamics: Coupang and Market Challenges

This chapter analyzes the intricate relationship between e-commerce platforms like Coupang and the merchants relying on them for visibility. It highlights challenges such as power imbalances, the impact of delivery urgency on brand loyalty, and the competitive dynamics with other players like Naver. Additionally, the chapter discusses strategic expansions in Asian markets and the importance of adapting to consumer preferences for success.

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