It's just one, you know how important it is to be see what's right for the customer. And at the customer wants an all in one product. But there's another thing which is you can actually build a better payroll product this way. So that's the some of the cool stuff you can build when you really understand the vertical you're in. Yeah. Well, many in the audience and seeing our developers and some of our founders. Go ahead.
Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.
YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.
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