Re-evaluating Customer Success and Advocacy : Marketing Lessons from Sydney Sloan
Marketer of the Month
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The Whole Buying Process for Customers Has Evolved
The buying process itself has changed, and every i don't think i'm saying anything in sight wile here is just there's se more buyers involved in the process itself. The companies whove recognizes have moved away from mcuels to account based strategies. It's seven times easier to sell an existing account than it is to acquire a new one. And those first that the buying process itself, from closed one to go alive is the most important part of the entire buying process.
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