Re-evaluating Customer Success and Advocacy : Marketing Lessons from Sydney Sloan

Interview with Sydney Sloan - Former CMO, Salesloft & Alfresco, Startup Investor and Advisor  

Sydney is a CMO, board advisor, and thought leader who has held senior leadership positions in product marketing, operations, field marketing, partner marketing, business development, and customer experience. Sydney served as a CMO at Alfresco and then Salesloft after managing enterprise product marketing and industry solutions marketing at Adobe Systems for 9 years. Tune in to listen to this seasoned marketer as she shares the lessons she's learned over the course of her 25+ year career in marketing. 

 What's On The Menu:  

1. The biggest challenge that CMOs of this decade are facing   

2. How spending on your brand over time reduces the cost of demand generation   

3. Effectively measuring and implementing a new brand   

4. Disciplines that contribute to a positive customer experience   

5. Sydney’s involvement in customer experience management for Adobe’s most strategic customers   

6. Becoming a function of the market: skills to hone to emerge as a top CMO