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SaaStr 665: CRO Confidential: Principles that Drove Wiz’s $0 to $100M Journey with Wiz CRO Colin Jones

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Importance of Branding

In the earlier days, when you joined was in it didn't have the brand tailwinds of a lot of the things that we're talking about right now. What were some of the initiatives around brand that were successful for you and anything maybe on the flip side, it was less successful that comes to mind? "Every employee who works here is the brand. You're the brand first and foremost"

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