How to write more like yourself - Amy Elliott, Lightbulb Media
Marketing Meetup Podcast
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How to Write Copy for a B2B Business
Alicia: How do you get the balance right between formality and informality when writing copy for a B2B business? Joe Roy: I would recommend against using slang, but almost identifying what the heartbeat of the business is. It gives them an opportunity to show their passion and connect with the reader outside of using vulgar language or sentences that don't feel right for them.
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