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Zynga cofounder Justin Waldron on Games Club

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CHAPTER

The Ad Ecosystem Drives Complex Games

The ad ecosystem drives game developers to build more and more complex games, because they monotize those better. And if you lower your blended lifetime value, then you won't be able to re invest as much the performance marketing side of the business. So i think what we're actually seeing is the only games that you can sort of make that are profitable have become increasingly complex.

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