You feel pride if a stranger who lives on your street gets a prize. We derive a lot of emotion from it and i wouldn't call that a bias, because you can call any emotion a bias. There's a well known article by john liszt where he argues, if you study how experts trade assets, that a lot of what are called biases go away and become quite small. It's beautiful research. I'm convinced it's right. People act fairly rationally in routine transactions.

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