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🎷 “Justin TimberFAKE” — Spotify’s AI boy-band. Michelob’s Gatorade beer. Soham Parekh’s 19 tech jobs.

The Best One Yet

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Repositioning Beer: Michelob Ultra's Strategic Shift to Sports Drink Marketing

This chapter explores Michelob Ultra's unexpected rise in the beer market, focusing on its strategic shift to appeal to health-conscious and athletic consumers. By adopting advertising techniques from the sports drink industry, Michelob Ultra has successfully redefined its brand image to resonate with a fitness-oriented lifestyle.

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