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Episode 236: Customer Development with Michele Hansen

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

SaaS Founders - Why You Shouldn't Offer Incentives, Right?

Getting people to reply and getting them on the phone can be really challenging. I find that with somebody who's canceled or someone who's not a customer, you know, an incentive is really, really important to get them on the call. And just the ability to influence your roadmap is a huge incentive on its own. So it really depends on the situation. It's probably the easiest if you're looking at like, let's say, for example, you notice that customers are having issues with a particular feature or page of your product.

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