#213: Relaunching The Shangri-La Hotel Rewards Program
Let's Talk Loyalty
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How Hotel Hotel Is a Non-Ludgery Product for a Younger Audience
The Jen brand is focused on Asian travel destinations and places where we may have more properties. We are positioning that obviously as a non-ludgery product for a slightly younger demographic. I think it's meant to be a lot more culturally and practically relevant to a younger audience. So co-working our gyms, having a lot more content, a lot more classes, a lot of interactions. And F&B offering obviously be different as well.
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