122 - Deep Dive: Pricing Creativity — with Blair Enns
The Futur with Chris Do
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Having a Value Conversation With a Bureaucrat?
In his experience working with most entre beners, they too are comfortable with some love of risk. So when you're putting together your options and your proposal, you really want to think about what the client's level of risk is. You'd need to recognize that it's a more valuable tool when you're dealing with a more senior decision maker or an ocher printer. It's hard to have a meaningful value conversation with somebody whose remit does not include value creation. Pop managers manage people, processes and budgets, um, and they're not really in charge of the future,. so there they're not in charge of it's only executives who are in charge of future value creation.
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