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BEST OF: Eric Barker on his Five-Four Rule and deliberate work-life imbalance

How I Work

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How Do You Build Humor Into Your Writing?

Eric Liu: I'm so curious about particularly business writers that use humor because sadly it is rare. How was your process for building so much humor into your writing? Like I want to know does it come naturally or are there kind of tricks and formulas and things that you're consciously using. Liu: The answer is both. There's a part of it that's natural, but there's also apart of it where, you know, I'm always looking for different perspectives. And sometimes jokes or funny lines of stuff will occur to me and I'll keep a lists like that.

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