Is There a Difference Between Being an Authority and Being in Authority?

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People don't like being pushed, even by somebody who's in autho ity over them. What we are recommending as a way to be influential is being an authority. To the extent that we can harness that principle by having testimonials from legitimately highly knowled able experts that speak to our idea or our product or service, that's going to work.

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we defend against them? This episode is jam-packed with practical advice that will make you more persuasive in life.

Known colloquially as “The Godfather of Influence,” Cialdini is a foundational expert in the science of influence and how to apply it ethically in business. His books, including Influence: Psychology of Persuasion and Pre-Suasion, have sold more than 7 million copies in 44 different languages, and he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

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