"I trust the institution of science as a kind of is a social proof that institutions of a democracy are we should trust them, unless they're obviously breaking down," he says. "And here i am at yale university, one of the chances that, ah, you know, this. Guys are going to actually die if i give am electric shock." 'Maybe it's not obedience to authority, but maybe it's also in a kind of social validation that i trust this system'
In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini’s Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally believe what people tell us? Are we natural-born skeptics or natural-born sheep?