5min chapter

Onward, a Fundrise Production cover image

43: Sell your tech company for $310M or $30B, with Auren Hoffman

Onward, a Fundrise Production

CHAPTER

The Illusion of Value: How Marketing Shapes Perception

This chapter examines how marketing shapes societal perceptions of value in various domains like skiing, wine, and art. The discussion highlights the role of collective acceptance and narratives in determining what we value, portraying these constructs as a shared human experience.

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