
How to Find & Package Ideas to Drive Change In Your Industry
B2B Growth
00:00
How to Validate Your Ideas
How do you go about validating idea or kind of getting to that point? Well, my answer is you don't have to. The market does. And so for me, and I don't mean like the invisible hand of economics and invisible hand of the market because we know that's a flawed, flawed model. They buy it with their money like money is the lowest form of currency, right? Like are they buying it with their time? Are they buying it With Their identity? Because once identity starts to take over, things work. But we are in an outrage culture. One of the things that I really like is Professor Cal Newport's work on deep focus. He says thought leadership
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