The Movies Do It, TV Does It, Why Don't You Do It?

"When no information can be secured about the customer, the only sound basis on which to proceed is to assume that he or she is sincere," says Thomas. "We delivered new cars to all six of these customers within the next two years." The movies do it, TV does it, why don't you do it? Chapter 11: Appeal to the nobler motives. 'The individuals who are inclined to chisel will, in most cases, react favorably if you make them feel that you consider them honest, upright, and fair'