2min chapter

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy cover image

E29: Bootstrapped to $640M: Brad Wiskirchen on M&A, Board Management, and Decision-Making

"Turpentine Finance" with Sasha Orloff | Startup Finance, Leadership, CFO Strategy

CHAPTER

Navigating Project Viability and Agile Decision-Making

This chapter emphasizes the critical role of market research and validation in project success, alongside the difficult decisions involved in potentially abandoning a venture. The speakers share insights from their own experiences, advocating for a disciplined approach to strategy assessment and the importance of agility in responding to market demands.

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