Disrupting the Dealership: Community, AI, and Podcasting

This chapter explores the transformative effects of artificial intelligence and social media on the car dealership industry, with an emphasis on community engagement and brand presence. It highlights the strategies employed by dealerships to build personal connections and overcome negative stereotypes, while also discussing the podcaster's journey in finding a unique voice through trial and error. Ultimately, the importance of authenticity, consistency, and learning from others is stressed as key factors in fostering listener engagement and maintaining relevance in the industry.

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Today I’m joined by Josh Clinton, GM of Cape Coral CDJR. We dive into how he doubled his close rate using simple AI prompts, the headwinds Stellantis is facing after cutting key models, the evolving role of the salesperson in an AI-driven landscape, and much more.

This episode is brought to you by:

1. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/

2. Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more @ https://www.carscommerce.inc/

3.Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call at http://www.trynomad.co

Need help finding top automotive talent? Get started here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Topics:

00:05 Best used car strategy today?

01:48 Why drop out of school?

02:56 How AI transforms auto sales?

04:43 Best psychological sales tactics?

10:25 Most innovative AI dealership uses?

24:28 AI's impact on sales/marketing?

30:12 AI in inventory management how?

32:34 Will AI replace salespeople?