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A lot of time is wasted on personalization. I do think the fluffy, you know, stuff we had someone make a video of a rapping dog. And I went over looked at it. You have to remember email security. It's really easy to just go through those and then it can can a response to that and recycle that response. But if it's there isn't one, it's reallyeasy to can. If you're going to do it, it has to be really personal, like, hey, my family went to Georgia Tech. It needs to be authenticpersonalization has to be authentic.