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067: Design for How People Think with John Whalen

User Defenders – UX Design & Personal Growth

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The Importance of Understanding Your Audience

As a designer, you can do a great service by really understanding that audience and getting in their heads. There are lots of things that, well, we know we're not the users, but it's important to stay current on what's changing because it's changing so much. John: What is the essence of a person? What is they thinking about a situation? How are they representing the information? What are the words they're using? That decision they think they should be making, even if it's not.

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