S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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BMW - Is There a Potential Entry Point?
We don't know what the market share will be for sure in Pakistan until we enter, but we have entered other markets. On average in these other markets, including Vietnam, we gained 25% market share within the first year of those markets. So, that sounds like it's appealing to customers desire for functionality. Have we done any customer surveys or do we know anything about what customers prefer in their cars in the Pakistan market? What are you trying to get to? What do you, what will that leave you to?
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