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A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

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Is There a Lot of Negotiation?

When there's really a market price for something, there isn't a whole lot of negotiation to do. People think that negotiation is like having your Miranda rights being read to you. Instead they should be getting a negotiation with the framework. And can we agree upfront that what we're going to do is create a giant pie and split it evenly? If we can agree on that, then we've gotten rid of the contentious part. And now we can focus on the cooperative part: how do we make the pie bigger?

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