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Steal ZoomInfo's Cold Calling Formula

Outbound Squad

CHAPTER

How Do You Start the Cold Call Off on the Right Foot?

If you mess up that first 15, 20 seconds, you're going to usually get a lot of objections after that. And what i'm hearing from both of you guys is we want to do the opposite of what any kind of telamercuter would do. So it sounds like you guys are fans of asking the person how they've been. How are you doing to day? Can you ges talk a little bit more about why you do that before you go into a permission based no opener?

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