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Gap Selling

Integrative Medicine with Dr. Leland Stillman

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Navigating Health Choices: From Sales to Solutions

This chapter addresses the complexities of patient decision-making in the health and wellness industry, focusing on the allure of costly procedures versus thoughtful consultations. It highlights the need for practitioners to empower patients through education while addressing inherent biases in sales processes, fostering authentic interactions. By exploring the concept of 'Gap Selling', the chapter sheds light on understanding true customer needs to facilitate better health outcomes.

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