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The Daily: What’s Fueling Amazon’s Ad Business, What’s Next For Its Brick-and-Mortar Plan of Action, and More | Aug 15, 2024
Behind the Numbers: an EMARKETER Podcast
Amazon's Advertising Surge and E-Commerce Dependency
This chapter explores Amazon's advertising expansion, driven by a $2 billion media rights deal with the NBA for streaming games on Prime Video. It examines the relationship between Amazon's ad growth and its e-commerce sales, alongside the performance insights of AWS, while questioning the implications of their dependency on online retail.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode