Amazon's Q2 Sales Growth Factors

Amazon achieved $148 billion in revenue during Q2, reflecting a 10% growth despite a competitive landscape in e-commerce. Key factors contributing to this growth include delivery speed, which accounted for 50% of the increase, as faster delivery options encouraged customers to order more frequently. Additionally, cost-saving initiatives that lowered prices, constituting 30% of the growth, helped position Amazon as a destination for budget-conscious consumers amid rising inflation. Finally, the loyalty program Prime played a significant role, contributing the remaining 20% by incentivizing members to shop more frequently through added benefits and perks.