Some of these, like, evidence in air quotes, evidence based personalities on un social, social media will become apologists for food companies. I've heard people say that, like, french fries, or vegetable cause they're potatoes, you know, n potato i well, it's interesting,. righti one thing that you said once on, or you were on our show, and you said, soin, i've used it a million times now, andi tried to credit you each time. You said, don't be science bound. Bbb, science base. That's a max originaly yee. Evidence evience base. Evi ot, evidence bound. So that