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Rewind: How big companies kill ideas — and how to fight back, with Tony Fadell
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The Motorola Rocker Project - I Can't Take These Guys
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Apple was nowhere near in phones in 2004 or five at the time, what were we going to do about it? The Motorola Rocker project was born, which was, well, let's get everybody to use iTunes and they could get a limited set of music on their phones. We know how a disastrous project that was. Steve didn't even want to show it on stage when it was ready.
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