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THE 12 WEEK YEAR - Commented Book

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The Barriers to Change

The 12-week goal links the actions that you take each day as part of your plan to your long-term vision. People choose immediate and certain short-term comfort over potential long-term benefits almost every time unless there is a compelling reason to choose otherwise. To change your tendency to choose comfort over growth, the 12-week year brings your vision into the present via the12-week goal.

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