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Ep160 – Sam Crowther (Co-founder & CEO – Kasada) on sales, structure and the founder journey

The Startup Playbook Podcast

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Are You Speaking to the Right People?

M, i do want to come back to your investivase, but kind of diving in a little bit deeper into sort of enterprise sales in particular. Any advice for founders who are looking to to sell into enterprises in terms of ways that they can make sure that they're either speaking to the right people or help them so to further identify whether this particular prospect is something that they should devote more time and resources towards,. or whether they should move on to another lead.

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