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How Cobalt Transitioned from Sales-Led to Product-Led

ProductLed Podcast

CHAPTER

From Sales-Led to Product-Led: A Transformation Journey

This chapter explores a company's shift from a traditional sales-led approach to a modern product-led model, highlighting the importance of innovation in the pen testing industry. It examines how the transition to a self-serve strategy has helped lower customer acquisition costs while building trust in a highly competitive market.

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