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#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology
The Josh Boone Show
Is There Anything That Could Bring You Back Down a Little More Rational?
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"I don't think we want to be rational. I think that's one of the biggest mistakes that we, that we make in terms of our interpretation of human behavior," he says. "Gossip is like mind bending for me because I'm very interested in how men, human beings, kind of evolved." The idea of gossip became really important after Richard Rangam wrote a book about cooking and its transformative effect on culture.
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