The Pitching Instinct

Customers will lie to you. So will your friends and family. It's one of the most surprising things you discover when you talk to people about what you're building. Rob Fitzpatrick (@robfitz) should know. He spent years making a habit of talking to customers, only to learn the wrong lessons and have his startup flame out anyway. There had to be a better way. In his book, The Mom Test, Rob shares his strategies for talking to customers the right way, gathering accurate feedback, and even finding people to talk to in the first place. And in this episode, Rob and I dive deeper into each of these topics.

Transcript, speaker information, and more: https://www.indiehackers.com/podcast/154-rob-fitzpatrick-of-the-mom-test