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How to Create a Separate Listing for Different Variations of a Keyword
This would be the primary keyword you're going to put in the title of the product. You should also be duplicating that keyword in your product tags on Etsy, as well as in your product description. E-Rank does kind of color code things. So, if it's green, if demand or competition is green, that means you're good to go. If it's red, it means it's really highly competitive or absolutely no one is searching for it.