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7min chapter
Was ist eigentlich Omnichannel? - mit Yara Molthan
OMR Education
Omnichannel-Strategien in Afrika
Dieses Kapitel beleuchtet die Rolle von Mobile Commerce in Afrika und die Einbindung informeller Händler in moderne Handelspraktiken. Es werden Ansätze zur erfolgreichen Umsetzung von Omnichannel-Management diskutiert, einschließlich der Bedeutung klarer Strategien und der Nutzung neuer Technologien.
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