A third of companies in the US today get fined every year for not doing payroll correctly. "It's definitely the hardest product they know," says John Sutter, CEO and co-founder of EPD Software. What advice do you have for founders who are essentially building in complicated industries focused on compliance?"I think my first advice there is to understand which part of your product is like highly regulated...you really got to get it right."
Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.
YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.
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