The Power of Segmentation, Which Drives Product Strategy

i'm going to frame it up as strategy, but if you really dive into it, it's segmentation, which drives product strategy. And so like i just watch so many companies, many of them who have been employ of before, and many now that i advise, that refuse to narrow in on their target customer. That could have been the same for refined laps. If our customers thought that we were a commodity, the amazing people that work here probably wouldn't have thought about working here, right? An, it's crazy how the eco system of when you run segmentation, then drives your product strategy, how that then can impact your employ er brand and your recruiting strategy.