2min chapter

Love, Hate, Create cover image

Brent Smart - CMO, Telstra

Love, Hate, Create

CHAPTER

Discussion on a Song Used in an Ad and its Appeal to Different Generations

This chapter explores how a song used in an ad can bridge generations and appeal to people from London. The hosts compare the ad to Nike's previous spot and discuss the power of music in connecting with different age groups.

00:00

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