The Importance of Speaking Directly to Clients

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"I'm not bothered about being the face. I Would rather just build my team up to be rock star coaches And I could be in the back end just just Being a leader," he says. "The brand's bigger than me and you're gonna get dominated by someone like me." He also reveals how much of his time now is spent managing the coaches versus actually speaking direct to client.

George Armstrong is a British bodybuilder and the founder of Physique Academy, a personal training platform dedicated to helping men achieve their best selves. The Armstrong Athlete has been recognised as one of the most “comprehensive” programs on the market, owing to its personalised 1-2-1 approach to training and nutrition. Following the loss of his younger brother, George has made it his mission to emphasise the importance of mental health and has added in-house specialists to provide therapy and support to all clients. In this episode, George shares industry secrets into building a successful coaching business, talks about the importance of mental health and opens up about the obstacles hurdled throughout his journey to entrepreneurship.

» Topics «
Personal training
Diet & nutrition
Bodybuilding & athletics
Loss & grief
Travelling & living abroad
Building a business
Expanding your network
Motivation & dedication

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