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376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

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How to Use Stories in Selling

Despite the positive impact stories have in the selling process, most salespeople under utilize them or don't use them at all. Stories are often one of the few things that will actually be remembered after a sales call is completed. Also, stories bring your value prop tions to life. A story takes them into the future and allows them to see how others like them have benefited from it.

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