Hybrid Fitness Is Not CrossFit w/ Matt B. Davis
WTF Gym Talk
00:00
Sponsorships and the Fitness Industry
The chapter explores the dynamics of sponsorships in the fitness industry, including the oddity of an athlete being sponsored by the same company running a race. The speakers also discuss the financial discrepancies between niche sports like High Rocks and CrossFit compared to established events like the Boston Marathon. Additionally, they touch on the evolving landscape of CrossFit as a sport and the opportunities it presents for both amateur and professional athletes.
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