Increase Transactional Frequency and Get More Utilization Out of the Relationship

If you've been putting all your marketing effort into acquiring new customers, stop and divert some of your resources into reselling. Start out spending only what your cash flow can justify, but after a quarter or two of reorder profits, step up the ad budget,. Your best prospects are your existing customers. Do you treat them special? Do you analyze categories of buyers? It's very important to segment your buyers because buyers of products or services can potentially be segmented to have different products or services be offered to them.