The History of Motivation

Theories of motivation have elaborated and expanded the years following the cognitive revolution. Social psychologists have probed into the nuances that determine what shapes our interests. The ideas behind classical and operate conditioning are still widely accepted to day. Gambling involves a variable ratio reinforcement schedule, where not all pulls of the slaugh machine result in a win. This can make gambling behavior harder to quit. Video games and other services may also make use of a variable ratio reinforce schedule to make behavior more persistent.