The chapter explores the concept of nightclub promotions and discusses the possibilities of creating a more inclusive VIP club. It also reflects on the rise of exclusive social clubs and their impact on society.
Featuring Ashley Mears on her book Very Important People: Status and Beauty in the Global Party Circuit. Mears, a sociologist and former fashion model, explores the super-elite "models and bottles" party scene where beautiful young women and conspicuous consumption heighten the status of rich men.
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