1min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20 Growth: Viral Loops; How To Create and Sustain Them, Why Interviews for Product and Growth Hires are BS and What To Do Instead, Mastering the Onboarding Process; Structuring the First 90 Days with Adam Fishman, Former Head of Growth @ Lyft

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Is Your Refer Loop Working?

i was the head of growth for a company called wisant, which was the largest tutoring market place in the united states. We tried to implement a refer loop where as a parent, i would invite another person, i would get credit towards tudoring. And we built a really nice system for doing this, and no one used it. Parents don't want to tell other parents that their kid is seeing a tutor, because it makes them feel like their kid is dumb in and of itself. There's a huge stigma associated with needing a tutor.

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