Unlocking TikTok for Marketers in 2025

This chapter delves into the transformative role TikTok will play for marketers by 2025, challenging the notion that it's solely a platform for dance content. It explores how diverse audiences, including older demographics, are engaging with the platform and highlights tools like live streaming and new messaging features that enhance user interaction. Marketers are encouraged to leverage these updates and the ability to repurpose content, showcasing the platform's growing potential for business success.